Give Puce a Chance

Forgive the pun, but it was suggested by the war theme of this (presumably) early 1914 pamphlet. Wyndham Lewis's Vorticist magazine BLAST (aka 'the puce monster') appeared in July of that year, the same month as war broke out and the pamphlet judging by the title appeared earlier that year. Was there a load of puce dye offloaded in London at that time, was it the colour of the moment? Is this really puce? The nearest dictionary (the big Bloomsbury) describes it as 'a brilliant purplish red colour.' Did Wyndham Lewis spot someone hawking the pamphlet in the street, it seems quite possible - even the typography is similar (at least the angular printing...)



The pamphlet (of which I have the cover only) is unknowable, no such title shows at WorldCat or Copac and the title page may have born a different title and possibly the name of an author. A colour that used to be seen in the 1990s 'hot pink' was similar to puce but rather cheap looking; the 1940s Elsa Schiaparelli colour 'shocking pink' is nearer to the mark but puce has a glamour all of its own. A fine copy of BLAST would be a thing to behold and I can think of two thousand reasons why I would like one. They usually turn up in distressing shape, as for the war pamphlet it is probably too rare to have real value - unless you found Lewis's or Pound's copy -- even Gaudier-Brzeska's, with a small sketch.

Below is a recently added and obviously modern puce publication - of which I know nothing, except it appears to be part of the enviable collection of kunstler Richard Prince.